Facebook Usage Is Declining—Who's Next?

Facebook's popularity seemed to hit its apex last year. Although the social media website is still enjoying the 'fruits of its labor,' regular Facebook usage is on the decline. It's unbelievable at first glance, since so many people consider Facebook an important part of their Internet based lives. However, many Internet media resources are reporting a different story. There are more social media options than there were three years ago. As an example, one of these options is Twitter, the micro-blogging social media website often trailing right behind Facebook. Its popularity seemed to fall right alongside Facebook these past few years.

Twitter's popularity, as an example, reveals a telling fact. People are now consuming information via the Internet in smaller amounts. With Twitter embodying the bite-sized social media blogosphere, it's no wonder many casual and regular Internet users use Twitter daily.

Thanks to websites like Twitter, online interaction is at a high. Interacting with others online has always been a big part of using the Internet in the first place. Online interaction has been an integral part of Facebook too. However, what is it about Facebook that's contributing to its decline in popularity?

The decline in Facebook usage may have something to do with online trust. Many users have been somewhat turned off by Facebook's various changes in their privacy policy, especially regarding what the social media conglomerate does with personal information and content from their user base. Many users feel that Facebook may be breaching their online trust, in turn, forcing many to check their Facebook pages less over time.

According to some studies, Facebook usage now consists of daily profile checkups. Many of the younger Facebook audience have grown tired of the website, instead switching to sites like Facebook-owned Instagram and the aforementioned Twitter. Perhaps the second most important audience, young adults in their twenties, have migrated to the aforementioned sites or stopped using Facebook altogether.

Facebook usage recently experienced a decline by around 1 percent in the United States. There's also been a decline in 14 of the 23 countries where they've penetrated the market by 50 percent. A survey from the American Consumer Satisfaction Index recently revealed that many remaining Facebook users have become less satisfied with their services.


Much like the old MySpace, Facebook is experiencing a period where users aren't going to stay satisfied with their service anymore. Social media websites aren't going to stay around forever. Websites like Instagram and Twitter reveal that users are turning to social media presented with 'bite-sized' information to consume.

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Svetlana KoslovAbout the Author
Svetlana Koslov is the founder and CEO of Miami Observer, a multifaceted online news outlet that reports daily on the latest developments in fitness, social media, design and everything of human-interest. As an Internet entrepreneur, she is dedicated to constantly trying to develop new ways to bring content faster and closer to the end user in a streamlined fashion. To connect with Svetlana for topic ideas, email her at miamiobservers@gmail.com or via social media.

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  1. FACEBOOK is confusing. Plus, few know what their home page actually looks like to others. Some people post inappropriate material on our sites and there's little we can do to stop them. Existing measures are not easily discovered or simple to use. Poor design. In it's current form, best suited to saying 'hi' to friends, cousins and, uh...well, that's about it. Did I say hard to navigate?

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