How Google Determines Where To Rank Your Website [infographic]
http://www.infooomph.com/2014/03/how-google-determines-where-to-rank.html
As it turns out, keywords still play a big part in getting high search engine rankings. Your domain name, your site's title tag as well as your headings are all indexed by Google's search bots and used to determine what your site is all about. That means it's a good strategy to sprinkle your keywords across your web page. However, it's very important to do it in moderation. Google actually penalizes sites that are flooded with keywords so just keep it natural.
With that being said, for a couple of years now, Search Engine Optimization has been all about original, authoritative content that engages people. However, not all engagement is created equal. For example, did you know that Facebook shares will rank you higher on Google than Facebook likes? In fact, according to the infographic, Facebook shares influence your Google ranking just as much as a back link which is incredible. By the way, when it comes to back links, make sure you place them in the main area of your site and not the footer or the sidebar because that's where they're the most powerful.
ALSO SEE: Search Engine: An Overview Of How Google Works {Infographic}
With that being said, for a couple of years now, Search Engine Optimization has been all about original, authoritative content that engages people. However, not all engagement is created equal. For example, did you know that Facebook shares will rank you higher on Google than Facebook likes? In fact, according to the infographic, Facebook shares influence your Google ranking just as much as a back link which is incredible. By the way, when it comes to back links, make sure you place them in the main area of your site and not the footer or the sidebar because that's where they're the most powerful.
ALSO SEE: Search Engine: An Overview Of How Google Works {Infographic}
It may sound like there are a ton of things to get the SEO ball rolling but don't worry, it's actually pretty easy to get started. Take a deep breath, print Quicksprout's infographic and pick two or three easy steps each day to optimize your website. As long as you provide unique, informative content, you'll see the beautiful results very soon. I hope you found today's post informative. If so, follow us on Facebook or Twitter and share your thoughts with us in the comments below.
About the Author
Svetlana Koslov is the founder and CEO of Miami Observer, a multifaceted online news outlet that reports daily on the latest developments in fitness, social media, design and everything of human-interest. As an Internet entrepreneur, she is dedicated to constantly trying to develop new ways to bring content faster and closer to the end user in a streamlined fashion. To connect with Svetlana for topic ideas, email her at miamiobservers@gmail.com or via social media.
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