21 Data-Driven Tactics To Create Viral Content [infographic]
Viral content is every blogger’s dream because it brings tons and tons of traffic really fast. Whenever you publish something online, wh...
Viral content is every blogger’s dream because it brings tons and tons of traffic really fast. Whenever you publish something online, whether it be a short Facebook post, a quick tweet, or a blog post, deep down you hope that it’ll go viral and attract a bunch of clicks. After all, clicks and engagement translate into traffic and traffic is what brings in the money.
Well, I’ve got both good news and bad news for you. Let’s start with the bad news and get it over with. There is no magic pill or silver bullet for creating viral content. Nobody knows what exactly makes a blog post go viral. Or rather, there’s just too many factors that influence the success of your content.
The good news is that we’ve got a pretty good idea about how to increase the chances of your content going viral. The best guide that I know of is an infographic made by Backlinko and it contains 21 data-driven tactics to boost your content’s viral potential. Ever wondered why every Wikipedia entry is viral by definition? Well, according to the infographic, it’s got to do with the length of their articles. Wikipedia articles tend to be very long and long articles are favored by search engines.
I recommend you print this infographic and use it as a check sheet to make sure that all the odds are stacked in your favor when you’re crafting your content.
Let me share with you a few of my best tactics to increase the viral potential of your content. If you skimmed the headline of this article you could already see a couple of simple techniques at work that may or may not have pulled you in to read this article. First, I used a number in the headline. And not just any number, but an odd number. And believe it or not, just by including an odd number I increased the chances of my click through rate by more than 36%.
Next you’ll notice that I also used brackets in the headline. Do you want to know why? Well, according to Backlinko’s infographic, brackets in the headline will generate 38% more clicks for your valuable content. Basically, just by using two extra characters and some word in between, you can almost double your click-through rate. It doesn’t get any easier than that.
Make sure you read the infographic below to find out what the remaining 19 data-driven tactics are to creating viral content.
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IMAGE: SERGEY NIVENS – SHUTTERSTOCK