Alan Siegel Helps Consumers Simplify Legal Documents
From tax forms to credit card agreements, documents are packed with jargon. One branding expert says it's time to ditch legalese and simplify business forms.
Passport applications. Tax forms. Bills and other legislation. Credit card contracts. Terms of service. Do all of these documents make you cringe? Of course they do, because they're obtuse forms crammed with legalese and other jargon that are difficult to parse, visually and mentally.
Branding and business communications expert Alan Seigel says the age of incomprehensibly long paperwork must come to an end.
If you're a veteran coming back from Iraq or Vietnam you face a blizzard of paperwork to get your benefits. If you're trying to get a small business loan, you face a blizzard of paperwork.
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He says it's time to implement simple, sensible redesigns - in plain English - to help make legal paperwork intelligible to average folks.
Here's Seigel making his case in under six minutes in this Tedtalk2010
Still interested? Checkout Seigel's Simplified Credit Card Agreement, produced in 2009 by his branding firm, Seigel+Gale. The form was designed in response to President Obama's call to credit card companies for agreements consumers "don't need a law degree or a magnifying glass to understand."
About the Author
Cavakia is a former fitness trainer turned digital marketing consultant. After getting results for hundreds of people in the fitness industry, he realized his second passion for helping professionals and local businesses. Contact him at miamiobservers@gmail.com if you want to generate more leads for business.
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